Concerto Commerce Joins Softeq Startup Accelerator Program

‍As a part of the Softeq Venture Studio Q2 2022 cohort, Concerto Commerce, Inc. will utilize the program to further develop fulfillment and inventory automation with distributors.
June 6, 2022


SOUTHLAKE, TX 06/06/2022

Concerto Commerce, Inc., an eCommerce Fintech platform streamlining reseller operations by providing end-to-end e-commerce solutions, was selected to be in this summer’s cohort for the Softeq Venture Studio, an accelerator that de-risks investments for early-stage startups.


Concerto Commerce is joined by 13 other startups in the program’s largest group to date. Within the cohort’s diverse range of startups, Concerto Commerce stands out by offering groundbreaking automation for the underserved reseller markets, with a current focus on the automotive aftermarket industry. Through the power of AI, stores can expect to be up and running with hundreds of thousands at the click of a button. Understanding the pain of getting product to the customer with a frictionless process the platform offers the best payment processing solutions available. By taking part in Softeq’s accelerator program, Concerto Commerce has the opportunity to grow exponentially.


Funded by the Softeq Venture Fund, the Softeq Venture Studio helps startup founders build investable technologies and de-risk investments by employing a combination of engineering and startup formation services. The Softeq Fund itself has currently raised a total amount of over $20 million. The program overall aims to support various startups building technology solutions that disrupts their respective industries.  


“Weare ecstatic for the tremendous opportunity to improve our business operations, network with the startup community at large and expand our product’s ability to enable resellers to sale more and manage less,” said Paul Huff, chief executive officer at Concerto Commerce.


Concerto Commerce plans to direct the Softeq Venture Studio’s funds and resources most towards the development of fulfillment and inventory automation with distributors as well as the enhancement of its world-class shopping cart. Taking part in this accelerator program has been the next step for the platform to continue revolutionizing the automotive aftermarket industry.


About Concerto Commerce, Inc.

Concerto Commerce, Inc. aims to revolutionize how retailers interact with manufacturers and their customers. Concerto Commerce makes running an e-commerce store effortless with a unique cloud automation platform and central Product Data Warehouse that can automate creating an online store catalog and keep it up to date while delivering on the logistical integration retailers need. We combine a world class shopping cart with a database of over 1 million products. To learn more, visit


About Softeq Development Corporation

Founded in 1997 in Houston, Texas, Softeq Development Corporation provides early-stage innovation, technology business consulting, and technical solutions to enterprise companies and innovative startups. The company’s clients are often disrupting existing industries or going through digital transformation—an effort that requires a broad range of business and technical skills. Softeq offers a full spectrum of consulting services plus full-stack software, firmware, and hardware engineering services all under one roof and delivered by400+ employees globally. The company is headquartered in Houston, Texas, and maintains sales and delivery offices in Los Angeles, London, and Munich, Germany. The company’s development centers are based in Vilnius, Lithuania, and Monterrey, Mexico. Softeq bridges technology gaps in knowledge-intensive projects and builds end-to-end solutions for connected devices and IT systems from the ground up. To help clients transition from analog to digital, the company provides expertise in various trending technologies, including the Internet of Things, Artificial Intelligence and Machine Learning, Industrial Automation, Robotics, Blockchain, and AR/VR. Softeq customers include Verizon, Epson, Microsoft, Lenovo, AMD, Disney, Intel, NVIDIA, Arrival, Halo by PAWS, and others.


In2020, the company launched the Softeq Innovation Lab to provide an environment where corporate intrapreneurs and preeminent innovators from Houston and beyond can collaborate, create the technologies of tomorrow, and expedite the commercialization of ideas. In 2021, the Softeq Venture Studio was created to help early-stage startups build their products and get follow-on funding. The Softeq Venture Fund was launched in 2022 to provide capital to the Venture Studio and make follow-on investments in the top portfolio companies. Learn more at